Generative engine optimisation (GEO)

Generative engine optimisation (GEO) is the work of getting a brand mentioned and cited in answers from AI engines such as ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot, Claude and DeepSeek. Vetra Marketing measures how visible your brand is in those answers against your competitors, shows which sources the engines rely on, and does the work that moves you up.

0.664

correlation between brand mentions on the web and visibility in Google AI Overviews. Backlinks scored 0.218.

Source: Ahrefs, study of 75,000 brands (2025)
+41%

visibility gain from adding quotations to content in generative engine tests.

Source: Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024)
45%

of US consumers have asked an AI tool to recommend a local business, up from 6% a year earlier.

Source: BrightLocal, Local Consumer Review Survey (US, 2026)

What do we measure?

We run the questions your buyers ask through each AI engine, many times, and turn the answers into numbers you can track.

  • Visibility: the share of answers that mention your brand, per engine and overall
  • Competitor ranking: where you sit against every rival named in the same answers
  • Demand weighting: each question is weighted by how often people search for it, so high-demand topics count for more
  • Position: how early your brand appears when it is mentioned
  • Product view: visibility for each product or service line, to show where you lead and where you are absent
  • Sources: the websites and pages each engine cites, and whether yours are among them

What do you get?

  • A dashboard with your visibility, ranking and sources, split by AI engine and by product
  • A list of the third-party sites that shape answers in your category, so you know where to earn a presence
  • Content rules for your team: what to do and what to avoid, each tied to a tested hypothesis
  • Ranked recommendations, re-measured after every change

How does it work?

  1. BaselineWe agree the products, competitors and buyer questions, then run them across the AI engines.
  2. PlanWe rank the gaps by search demand and show which pages and sources to work on first.
  3. DeliverWe write and restructure content, fix technical access, and earn mentions on the sources the engines cite.
  4. Re-runWe repeat the same measurement every month and report what moved.

Nobody controls what an AI engine says, so we do not guarantee placements. We commit to the measurement, the work and an honest report.

How much does GEO cost?

AI Visibility Audit

from $2,400 one-off, ex GST

Where your brand stands in AI answers against competitors, and a plan to change it.

  • Your visibility in ChatGPT, Google AI, Gemini, Perplexity, Copilot and DeepSeek
  • Ranking against competitors, weighted by search demand
  • The sources AI cites, and a 90-day plan

Timing: 2 to 3 weeks

Ask about this

GEO Program

from $2,900 per month, ex GST

Ongoing work to raise your share of AI answers.

  • Live dashboard, re-run every month
  • Content and source work from a ranked list
  • Monthly report and recommendations

Timing: ongoing, reviewed quarterly

Ask about this

Written by the Vetra Marketing team. Last updated 3 October 2026.

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